WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.
1. Ease of Use
WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.
2. Manage Your Website from Any Computer
WordPress is browser-based. You can log in from any Internet-connected computer and manage your site.
3. No HTML Editing or FTP Software Required
WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.
4. Search Engines Love WordPress Sites
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. You can also use tags to further enhance your search engine optimization efforts.
5. You Have Control of Your Site
No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.
6. The Design of Your Website is 100% Customizable
WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.
7. A Blog is Built-in and Ready to Go
Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.
8. Extend the Functionality of Your Site with Plugins
Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.
9. Your Site Can Grow as Your Business Grows
WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.
10. Have Multiple Users
As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.
Blogging platforms have come and gone, but not WordPress. Since its inception in 2003, it has gone from a simple and ubiquitous blogging site to a preferred and preeminent open source web development platform. It’s the most widely used content management system and according to Yoast, accounts for 20-25% of all new websites.
From topnotch publications such as The New York Times and CNN, music icons such as Jay-Z and Katy Perry, to Fortune 500 companies such as UPS and eBay, WordPress designing and development has been sought after.
If you are thinking of building a new site, here are the top 10 advantages of using a WordPress website design.
1. WP is Cost-Effective
Thanks to WordPress, gone are the days when creating a website will cost you an arm and a leg. WordPress designing and development is extremely cost-effective. Also, the upkeep and maintenance expense is relatively cheap as you can do it yourself instead of hiring a designer every time you need to update the content of your site.
2. Update Your Site Anywhere You Are
If you decide to develop a WordPress theme website, you can make changes to your site anywhere you are as long as you have access to the Internet.
3. Search Engine Optimization Ready
WordPress is SEO friendly. Websites built using WP have simple and constant codes making them ideal for Google indexing. SEO components for each page can also be customized giving you full control on which pages you want to rank high in search engines (i.e. you can focus your SEO campaigns on high converting pages).
4. Convenient Syndication
This is a highly efficient way to earn inbound links to your site. Every time you post a new blog entry, it can automatically go to an RSS feed, making it easier for others to syndicate your content across directories and other websites.
5. Responsive Web Design
With mobile traffic predicted to surpass normal desktop traffic by 2014, responsive web design is no longer an option but a must. When you use a WordPress website design, you automatically get the benefit of responsive web technology without the need to develop separate websites for different devices.
6. Upgrade Your Site’s Capabilities Easily
Adding new features and functionalities can be extremely cumbersome for traditional websites, especially those that are created using sophisticated platforms. This is the exact opposite for WordPress-based sites. There are plugins that you can easily install which typically takes just three steps. Further, the WordPress community is very active and almost every best practice is documented. So if you need to add a new feature to your site, chances are, there are other WP users out there that have documented what to do.
7. Ideal for Aggressive Content Marketing
In an era of online marketing when fresh content is of utmost importance, a WordPress theme website has an advantage over the traditional ones. In seconds you can update your site’s content and you can do so as frequently as you want without the need to go through several complicated steps. You can also update your site’s design in a breeze making it an ideal platform for tactical campaigns (i.e. Holiday promotions, etc.). Additionally, being able to update your content frequently will help you and your organization build credibility in your niche.
8. Ultimate Social Media Integration
Another benefit if you opt to develop a WordPress theme website is the seamless integration with social networks. You don’t need to login to your LinkedIn, Twitter, Facebook, or Google+ accounts one by one and automatically let your social networking community know that you have fresh content for them.
9. Increased Site Security
One of the primary criticisms against WordPress designing and development, when it was first conceived, is poor security. This myth has been debunked. As long as you have good WordPress web designers and developers, you can fortify your site’s security and make it hacking-proof. The same cannot be said for traditional sites.
10. Easy Transition from One Designer to the Next
Unless you’re really loyal to your web designer or design firm, chances are, there will be several designers or firms that will work on your site. Before, this is extremely difficult because each designer or firm has its own preferred platform. WordPress designing and development operates on a universal, open-source platform making it easier for you to transition from one designer to another.