Fashion Product Price Calculator

About this calculator

Clothing and accessory brands often sell the same product to shops at a wholesale price and to customers at a retail price. Enter your unit cost and your multipliers to get both prices and the profit you keep per unit wholesale, in your own shop and on a marketplace.

How it works

• The wholesale price is your cost times the wholesale multiplier, or, by margin, your cost divided by (1 minus the margin divided by 100).
• The retail price is the wholesale price times the retail multiplier, so the retail price stays consistent whether a shop or you sell the product.
• Wholesale profit is the wholesale price minus your cost. Direct profit is the retail price minus your cost, the shipping you pay and the returns allowance (a percentage of the retail price). Marketplace profit also takes off the marketplace fee as a percentage of the retail price.

Common questions

Which multipliers should I use?

The ones that suit your costs, your buyers and your market. The starting numbers are only examples; try a few to see how the profit in each channel changes.

Why is the returns allowance a percentage of the price?

Refunds give back what the customer paid, so setting money aside in proportion to the price is a simple way to cover them. Use your own return history if you have it.