Product photo size checklist for Etsy, eBay and Shopify

Good photos sell products, and each marketplace has its own limits for them. Upload a photo that is too small and it looks blurry. Upload one that is too large and it may fail to upload. This guide collects what Etsy, eBay and Shopify state in their own help pages, and gives a short checklist for preparing a set of product images.

What each marketplace says

Etsy

• Etsy recommends listing photos of at least 2000 pixels in width and height, and landscape or square for the first photo. The 3:2 shape of this preset is our choice.
• Etsy says images over 1 MB may not finish uploading on a slow connection. That is advice, not a hard limit, so it is shown as a warning.

eBay

• eBay asks for at least 500 x 500 pixels, recommends about 1600 x 1600, accepts up to 12 MB per photo, and says 1:1 or 16:9 shapes look best.
• eBay does not allow watermarks, borders or added text on photos.

Shopify

• Shopify says product images can be up to 5000 x 5000 px or 25 megapixels and must be smaller than 20 MB, and that 2048 x 2048 px usually displays best for square images.

These points were last checked on 2026-11-04. Marketplaces change their rules, so confirm on the pages linked at the end.

A checklist for a set of product images

1. Start with the biggest original you have. You can always make a photo smaller without losing quality, but making it larger makes it soft.
2. Pick the shape for each marketplace. A landscape or square first photo works on most of them, but check each one, because shops crop thumbnails differently.
3. Leave a border around the product. If the edge of the item touches the edge of the photo, a thumbnail crop can cut it off.
4. Check the size in pixels and in megabytes. Keep within each marketplace's limit and above its minimum.
5. Keep the picture honest. eBay does not allow watermarks, borders or extra text on photos.
6. Save as JPEG for photographs. It makes much smaller files than PNG for photos. Use PNG only when you need it.
7. Name the files clearly. A name such as blue-mug-front-etsy.jpg is easier to manage than IMG_4821.jpg.

A privacy tip

Photos from a phone or camera can carry hidden details such as the date and the GPS location where they were taken. Saving the picture again through a tool that redraws it, like the one below, removes that information from the new file.

Do it for all marketplaces at once

The Product Image Pack Builder takes a batch of photos and creates a correctly sized copy of each for the marketplaces you tick, with warnings when an original is too small or a file is over a limit, and downloads everything as one ZIP. It works in your browser, so your photos are not uploaded.

Sources

• Etsy: Etsy image requirements (checked 2026-11-04)
• eBay: eBay: adding pictures to your listings (checked 2026-11-04)
• Shopify: Shopify: product media types (checked 2026-11-04)

CodexValley is independent and is not affiliated with these marketplaces.