Target Margin Price Calculator
AvailableStart from the margin you want and get the selling price that delivers it after marketplace fees.
Find your price
The numbers below are examples. Replace them with yours.
Fees and rates (edit any value)
How we calculate
- Revenue is the item price times quantity plus the shipping you charge. Sales tax is not counted as income.
- Net profit is revenue minus marketplace fees minus your own costs.
- Margin is net profit divided by revenue. Markup is net profit divided by your own costs (goods, shipping, packaging, other), not counting marketplace fees.
- Each fee is rounded to cents, as on a marketplace statement. Your own numbers never leave your browser.
- Estimates only. Marketplaces change their fees, so confirm each rate on the marketplace's own fee page before you rely on it.
Start from the margin you want
Most sellers set a price and then find out what is left. Here you do it the other way round: enter your costs and the margin you want, and the calculator finds the lowest price per item that delivers it after marketplace fees.
- Margin is measured on revenue: the item price plus the shipping you charge.
- Because some fees are fixed amounts, a very high margin may not be reachable. The calculator tells you when that is the case.
- Prices are rounded up to the next cent so you do not fall short of your target.
Estimates only. Confirm each rate on the marketplace's own fee page.
Want more from these tools?
We are building Pro: saved history so you do not have to import your files again, monthly reports and more marketplaces. Join the waitlist and we will email you once when it is ready.
Related tools
Seller Price & Profit Studio
AvailableWork out your real profit per sale after fees, shipping and cost of goods, and compare pricing scenarios.
Sellers & Business
Etsy Fee & Profit Calculator
AvailableSee what Etsy keeps from a sale and what you actually earn, with editable rates.
Sellers & Business
eBay Fee & Profit Calculator
AvailableEstimate eBay final value fees and the per-order fee, and see your net profit per item, with editable rates.
Sellers & Business
Product Image Pack Builder
AvailableResize, crop and compress product photos for several marketplaces at once and download a ZIP.
Sellers & Business