Markup & Margin Calculator
AvailableTurn cost into a selling price by markup or margin, and see both numbers side by side.
Use the calculator
The numbers below are examples. Replace them with yours. Everything is worked out in your browser.
About this calculator
Markup and margin are often mixed up. Markup is profit as a share of your cost. Margin is profit as a share of the selling price. Enter your cost and one other number to see all of them.
How it works
- Markup percent is profit divided by cost, times 100.
- Margin percent is profit divided by price, times 100.
- From a margin m, the price is cost divided by (1 minus m divided by 100). A 40% margin on a cost of 12 gives a price of 20.
Common questions
Which should I use to set prices?
Many sellers think in margin, because it shows how much of each sale they keep. Markup is handy when you add a fixed percentage to cost.
Do these include marketplace fees?
No. To include fees, use the fee calculators or the Seller Price & Profit Studio.
Estimates only. Check important numbers before you rely on them.
Want more from these tools?
We are building Pro: saved history so you do not have to import your files again, monthly reports and more marketplaces. Join the waitlist and we will email you once when it is ready.
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